FAQ's Oway Smoothing/Straightening Service

What results can be expected after the Hstraighten Treatment? The hair will be more manageable and easier to style smooth and is also more noticeably softer and silkier from the added hydration. The hair will also be shinier and more vibrant.

What happens to the hair strand during the treatment? Does the treatment break the sulfur bonds in the hair strand? What does the product do to the hair in the treatment? The product does not break the sulfur bonds. Instead, it rearranges or adjusts the bonds as if it were doing a reverse action. It works with acid pH (1.5-2.5) so it does not break the sulfur bonds as classic straightening treatments do.

Does the product have a strong smell or fragrance? It has a soft nice fragrance when you smell it direct from the bottle. The olafactory bouquet mixes one of fresh floral with sweet and enveloping musky ones.

What in the ingredient content could create an unpleasant smell? The ingredient that may leave a slight smell is glyoxylic acid. How does it affect hair color? Can significantly lighten the color base so it is suggested to perform the Hstraighten service at least one week prior to applying hair color.

What sort of application variations could be considered? Possible to relax a cowlick/growth patterns especially on a short men’s cut/look.

Should the hair be cut before or after the treatment? The hair should be cut after the treatment as it will have a smoother texture and lie differently after the service How long does the overall service take to perform? From start to finish, the overall service takes approximately 3-4 hours. This is also dependent on the amount and thickness of your hair.

How long will the treatment last? The smooth result will last from 3-5 months depending on the type of hair and the technique used.

Is there Keratin in the Hstraighten? No, there is not keratin in the formula but instead Glyoxylic acid that works in the hair with an acid pH of 1.5 – 2.5 along with other ingredients that are derived from vegetable so is considered to be a vegan product. Other ingredients that aid in the system: Dock extract: remineralizes the hair Mullein extract: adds brightness Date oil: Balances the lipid structure of the hair, smoothes and softens leaving hair visibly healthier. Does the Hstraighten contain formaldehyde? Formaldehyde is not an ingredient in the Hstraighten formula. Moreover, we have also analyzed the possible development of formaldehyde during the treatment with Hstraighten both close to the stylist and to the client on whom the treatment is performed. The amount of formaldehyde that develops when using the flat iron is less than 0.1 mg / m3 which is a safe value suggested by the WHO (World Health Organization). Therefore, the product is considered safe for both the stylist and the client.

What is the percentage of naturally derived ingredients? 87.17%

What is activating agent/ingredient? In particular, glyoxylic acid produces semi-permanent hair straightening without breaking the cystine disulfide bridge. It provides long lasting relaxing effect of hair fibers, without causing damage to the hair and scalp irritations typical of alkaline chemical and other straightening agents. What are the post treatment recommendations for home care? + Do not wash the hair for at least 48 hours after the Hstraighten treatment. + Do not use rubber elastic bands or clips that can possibly bend the hair during the 48 hours following the Hstraighten in salon treatment. + For normal hair types, use the Oway Smoothing Hair Bath and Smoothing Hair conditioner. + For color treated or sensitized hair types, use the Oway Rebuilding Hair Bath and the Rebuilding Hair Mask. What should be done if the hair gets wet during the 48 hour resting stage? Blowdry and flat iron with medium to low heat as soon as possible. How often can you or should the Hstraighten technical service be done? HStraighten is a technical service that can be done every 4-5 months depending on the integrity of the hair structure.